We’re pleased to announce the launch of Vic Kids Eat Well Sports Clubs. This sports club stakeholder toolkit is designed to support organisations to spread the word via social media and other communications, such as newsletters or organisational websites.
Background
Vic Kids Eat Well is an exciting new state-wide movement focused on boosting healthy food and drink options in the places kids spend their time, including schools, outside school hours care, sports clubs, recreation facilities, council operated facilities and more.
Vic Kids Eat Well is supported by the Victorian Government and is delivered by Cancer Council Victoria’s Achievement Program, in partnership with Nutrition Australia’s Healthy Eating Advisory Service.
The movement is backed by a committed workforce of health promotion professionals from a range of community health organisations and councils.
To increase support in some of Victoria’s most disadvantaged communities, 13 local government areas will also have the benefit of a dedicated workforce of Healthy Kids Advisors, delivered by Stephanie Alexander Kitchen Garden Foundation and supported by the Victorian and Australian Governments.
Vic Kids Eat Well is a priority initiative of the Victorian Government’s Healthy kids, healthy futures five-year action plan and is aligned with the priorities of the Victorian public health and wellbeing plan 2019-2023. Vic Kids Eat Well is also part of the core modules of the VicHealth local government partnership initiative.
Who can participate in Vic Kids Eat Well?
The primary audience for Vic Kids Eat Well are decision makers and operators for the following organisations:
Any sports club in Victoria with players aged 5 -18 years that provides foods and/or drinks can participate in Vic Kids Eat Well.
- Primary and secondary schools
- Outside School Hours Care (OSHC)
- Sports clubs
- Sport and recreation facilities
- Community and council owned facilities
Note: the secondary audience includes community advocates, parents and carers, while the tertiary audience includes children and young people.
What are the key messages?
- Vic Kids Eat Well provides clear, simple and achievable steps to make healthy food and drink options available for kids.
- All kids deserve a healthy start where they learn, live and play.
How can sports clubs make changes?
The initiative offers sports clubs four achievable actions, or ‘bites’:
| Actions |
Small bite |
Big bite |
| Refresh the fridge |
Water is promoted and freely available
Switch to healthier drinks
|
All small bites
|
| Switch up the snacks |
Refuel with fruit
Switch to healthier snacks
|
All small bites
|
|
Change up the menu
|
New healthier food options are introduced and promoted
|
Not applicable
|
| Put the 'fun' into fundraising and marketing |
Healthy rewards are presented
Get creative with healthy fundraising
|
All small bites
|
How does Vic Kids Eat Well support sports clubs?
Vic Kids Eat Well offers participant sports clubs great prizes and rewards, along with access to a network of amazing health promotion professionals. Parents and community members across Victoria will be proud to see their kids’ sports club involved.
The following steps explain how Vic Kids Eat Well works:
Step 1: Sports clubs join the movement and are connected to a dedicated health promotion professional who will support them every step of the way.
Step 2: Decision makers from sports clubs choose a small step, like refuelling with fruit or decide to make a bigger change, like changing up the menu and introducing and promoting new healthier food options.
Step 3: Progress is rewarded and celebrated. Vic Kids Eat Well is all about acknowledging milestones along the way – whether it’s skipping the deep fryer, or a overhauling the drinks fridge and saying goodbye to sugary drinks for good!
Step 4: Sports clubs keep the momentum going and work through all the Vic Kids Eat Well actions.
How can my organisation spread the word?
Show your support for Vic Kids Eat Well by spreading the word about this exciting new movemet amongst your Victorian sporting networks.
Campaign materials
Newsletter article/website content
All kids deserve access to healthy and delicious food in places where they learn and play.
We’re proud to get behind Vic Kids Eat Well, an exciting new Victoria-wide movement focused on boosting healthy food and drink options in the places kids spend their time, including schools, sports clubs, and recreation facilities.
Vic Kids Eat Well is a fresh new approach to making healthy eating easier, by focusing on bite-sized changes and celebrating the wins together. It is an opportunity to generate a real community buzz for healthy eating.
Vic Kids Eat Well is supported by the Victorian Government and is delivered by Cancer Council Victoria’s Achievement Program, in partnership with Nutrition Australia’s Healthy Eating Advisory Service.
Focused on four key actions, sports clubs can choose to:
• Refresh the fridge – Switching to healthier drinks and promoting water
• Switch up the snacks –Refuelling with fruit and offering healthier snacks
• Change up the menu – New healthier food options are introduced
• Put the ‘fun’ into fundraising and marketing – add health appeal to fundraising and offer healthier rewards
To sign up for free or to learn more about the movement, head to
www.vickidseatwell.health.vic.gov.au.
Social media
The following sample social media posts and tiles can be used to promote Vic Kids Eat Well among your sporting networks, please follow us, tag us and link to us!
Campaign hashtag: #VicKidsEatWell
Social media handles to tag:
Tiles for Facebook, Twitter and LinkedIn
Click on the images below to download for your social platforms
Tiles for Instagram
Sample Facebook, Instagram and LinkedIn posts for Vic Kids Eat Well
Sample 1
All Victorian kids deserve access to healthy and delicious food in places where they learn and play 🍎 We’re pleased to support Vic Kids Eat Well, an exciting new state-wide movement to boost healthy eating in Victorian sports clubs so kids can thrive.
Learn how you can join the movement here: www.vickidseatwell.health.vic.gov.au
#VicKidsEatWell
Sample 2
Vic Kids Eat Well is an exciting new state-wide movement to boost healthy eating in Victoria so kids can thrive. It’s working with schools, sports clubs and other community organisations to:
💧 Refresh the fridge
🍎 Switch up the snacks
🥑 Change up the menu
🍉 Put the ‘fun’ into fundraising and marketing
Learn how you can join the movement here: www.vickidseatwell.health.vic.gov.au
#VicKidsEatWell
Sample 3
Here’s how you can switch up the snacks at your sports club and promote healthy eating:
🥕 Offer healthier snack options like air popped popcorn, rice cakes, cheese and wholegrain crackers or trail mixes.
🥪 Swap confectionary for seasonal whole fruit.
🍓 Keep unhealthy snacks under the front counter and out of view.
Join the movement and sign up to #VicKidsEatWell here: www.vickidseatwell.health.vic.gov.au
Sample tweets for Vic Kids Eat Well
Sample 1
All kids deserve a healthy start 🍎 Vic Kids Eat Well is a new state-wide movement promoting healthy eating for all Victorian kids.
Get involved in #VicKidsEatWell here: www.vickidseatwell.health.vic.gov.au
Sample 2
Vic Kids Eat Well is working with sports clubs to:
💧 Refresh the fridge
🍎 Switch up the snacks
🥑 Change up the menu
🍉 Put the ‘fun’ into fundraising and marketing
Learn more about #VicKidsEatWell here: www.vickidseatwell.health.vic.gov.au
Sample 3
We’re pleased to support Vic Kids Eat Well, an exciting new state-wide movement that is boosting healthy food and drink options where kids spend their time.
Learn about #VicKidsEatWell here: www.vickidseatwell.health.vic.gov.au
Need more info?
For more information, please contact: debora.mcinnes@cancervic.org.au and/or Sarah.Watt@cancervic.org.au